Marketing Managers (Multiple Positions)

150 150 Sita M

As a product marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.

Responsibilities:

  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits
  • Create content (e.g. sales documentation, product videos, website copy, blog posts, Quora, and other forums) to articulate the benefits of our products to the world
  • Assist sales on calls when appropriate to provide deeper dives into the product
  • Speak and present both internally and externally to promote the story of our product
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Work with our awesome customers to create case studies and customer success stories
  • Find our evangelists through relationships with sales reps and via social media, then nurture them and help them promote our cause
  • Deliver training and sales tools to our reps to help them be more efficient and effective
  • Perform competitive research and help position us to win more customers

Requirements:

  • Bachelors degree or equivalent working experience
  • Past experience in digital marketing, product marketing, and/or product management
  • Excellent written and verbal communication skills — there is a heavy amount of writing and presenting/selling ideas in this role
  • Proficiency in HubSpot’s Content Optimization System. You will be expected to build product pages, optimize the conversion paths on those pages, and use smart calls-to-action to create and test buyer stage-specific CTAs
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organisation, constantly interacting with teammates and prospects
  • Past experience performing research or building competitive analyses.
  • Proficient in HubSpot Social Inbox, which you will use to identify and nurture advocates via Twitter based on their buyer stage and monitor conversations about the competitive landscape proactively
Department: Marketing
Job Type: Full Time
Job Location: Hyderabad London

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